The current healthcare transformation provides a perfect opportunity for the entire MR community to deliberate the value of MRI. It is essential to understand what each stakeholder wants or needs from MR or information obtained from MRI. A focused MR protocol with shorter scan time, reduced costs and accurate, timely, and actionable diagnosis are just a few examples. The challenges provide strong motivation and incentives for us to make strategies for developing high-value MRI. By doing so, imaging will become the value center, not the cost center, for the health system and patient care spectrum.